Oh boy, not only has Coats been busy developing a new yarn website Knit SMC but Knit Rowan has also been completely transformed into the most beautiful yarn site you could imagine… 

On the new look Knit Rowan site you can now browse through all current pattern books and view each design individually for a really good look before you buy - this will make it easier for you to choose which book, brochure, or magazine is for you. Another popular area of the site is our Yarn area, which gives you all the information you need to know about each of the Rowan yarns: tension, weight, shade and fibre content.  You can also link from yarn to pattern to publication at the click of a button.

Even more exciting are Rowan’s new clubs.  You will notice that Rowan has replaced Rowan International with two clubs - Row@n and Rowan Subscription. You can join either club, or both if you wish!

Row@n is a free online members’ club enabling you to be part of an online knitting community.  You will get exclusive access to the Row@n  forum where you can meet and chat with other Rowan fans, a tempting archive of patterns, newsletters, news, events, video tutorials and much more. There is a new area called ‘The Design Room’ where day by day you can peep behind the scenes at our designers  - plus there are regular news stories where you will be the first to learn about new Rowan patterns and yarns.

The new Knit Rowan experience will be more interactive than ever.  We are also excited to bring you a fantastic online supplement to the Rowan Knitting and Crochet magazine. Additional online features have been developed exclusively for Row@n members. Sign up for free and you can browse the beautiful fashion shoot locations, take a closer look at the designs, and read exclusive online articles by head Rowan designer Marie Wallin. 

Rowan Subscription is the club for you if you don’t use the internet or you simply want to receive the biannual magazines. You will still get the following great benefits from your Rowan Subscription: 2x biannual Rowan knitting and crochet magazines delivered direct to your door, 2x biannual newsletter magazines packed with the next 6 months’ activities, 10% discount on Rowan Mill workshops, 5% discount on participating stockist workshops, and an annual Rowan Subscription gift.

Click here for more information on how to join Row@n (it’s free) or Rowan Subscription (from £25) and discover the benefits of the new membership clubs.